Y-3 / Spring 2013 NY Fashion Week Show

Commissioned by Brussels agency¬†Villa Eugenie for Y-3 this 120ft long projection facade was designed for Y-3’s Spring 2013 show in NY.

Client: Y-3 / Adidas
Agency: Villa Eugenie
Creative Director: Etienne Russo
Concept, Art Direction: Devan Harlan Simunovich
Projections / Mapping: SenovvA
Fabrication: Situ Studios

Additional Animation:
Sean Capone (The Supernature)
Ben Sheppe (Light Rythms UK)