Lincoln debuted the reinvention of the 90-year-old brand with a public premiere of the all-new Lincoln MKZ premium mid-size sedan at Lincoln Center’s Plaza. Open to the public, the one-day event merged technology and design to highlight the new MKZ and culminated in a a special audio visual performance featuring projection mapping onto Avery Fisher Hall.

The project was led by the creative team at Incredible Machines with design collaborators Volvox Labs and CTRL, all under the auspices of The Meta Agency.

Executive Producers / Art Direction: Incredible Machines
3D Motion Graphics: VolvoxLabs
3D Motion Graphics: CTRL
Narrative Content: SMOG
Sound Design and Production: Pitstop Productions
Public Relations: Burson-Marsteller
Production Vendor: Senovva