“Prism”, Launch Event for the Vornado / Google 4K Display, Times Square NYC

For the opening of Vornado’s unprecedentedly large 4K display in Times Square, agency Second Story reached out to Devan to commission a unique experiential projection installation to compliment it’s VIP launch event. The event also included interactive games and a user-generated experimental film produced by the UK’s Universal Everything, which premiered on the new display at the launch. To date the 4K resolution screen, nine stories tall and spanning an entire city block, is the largest in the world.

The projection installation took the form a large triangular spiral nearly ten feet tall. The shape was inspired by the event’s theme, “Prism” which also drove Universal Everything’s collaborative film.

Client: Vornado Realty Trust
Agency: Second Story / Workbench Creative
Production: Perception AV
Fabrication: 11 Street Workshop
Art Direction / Design: Devan Harlan Siumunovich